Lead form via Google Display Currently there is the option to add a lead form as an extension to Search campaigns . Google also makes this possible in the Display campaigns Get new leads through Google Display: it's pretty self-explanatory actually. Instead of a call-to-action to the landing page, you now place a call-to-action to the lead form. A lead form will then open in the ad itself, with pre-filled data from the user's Google account. You will therefore collect leads via the Google Display ads . The leads then appear in a Google Sheet, after which they can be followed up. Also read: Boost your campaigns with Shopping Showcase ads This allows you to draw attention to your lead forms on a large scale.
The question is what the quality of these leads is: every advertiser will have to test this for themselves. The threshold is made very low, which can turn out to be both good and bad for the quality of the leads. Example Google Ads Lead form via job function email list Google Display 4. Pick Up Later – Google Shopping With the Pickup Later feature, you advertise products that can be picked up later in the store. So the product does not actually have to be in stock when you sell the product via Google Shopping and your web shop. The ad consists of a Local Inventory Ad, in which the feature shows that the product can be picked up later in the store. This allows you to advertise products that are currently out of stock or whose stock status is unknown.
To enable this feature, it must be included in the Google Shopping feed. In addition, it must be made possible in the shopping cart process to select the option “Ship to store”. Example Google Ads Pick Up Later in Google Shopping As always with Google Ads… As always, these features are still in the testing phase and are far from being available to every advertiser. It is again a clear signal that Google will offer more relevant information in Google.