Forty-eight percent of consumers in surveyed countries around the world say they get inspiration for purchases when they are customers as they research Shoppers are constantly on the industry list lookout for the best product to meet their needs. Before making a purchase, they seek information from trusted sources to compare products and narrow down their choices. They turn to Google to find out which product is best in its category, compare prices, and industry list check out the latest reviews. 88% of shoppers surveyed in APAC agree that YouTube creators give the best information about products and brands.
To seek information, compare products, and narrow down choices, shoppers: 1. Look for information and articles on Google Search, 2. Watch reviews and compare industry list products on YouTube Look for information and articles on Google Search. Across surveyed countries, over 40% of shoppers go to Google when researching a purchase they plan to make in-store industry list or to YouTube to watch reviews and compare products they’re interested in. Eighty-eight percent of shoppers surveyed in APAC agree that YouTube creators give them the best information about products and customers looking to purchase When it comes to making a purchase, convenience is key, and industry list shoppers buy from brands that can provide a seamless experience wherever they prefer to shop.
They want to be able to buy a product online as soon as they find it or see what a local store has in stock. 31% of consumers in surveyed countries say they are researching online more before purchasing to avoid stock, inventory, and shipping challenges. To buy products online and see what stores have in stock, shoppers: 1. Explore Maps for local stores in the industry list area, 2. Check Business Profiles on Google Maps, 3. Find products in the Shopping tab Explore Maps to see what local stores they have in the area. Google Maps searches for “shopping near me” have grown globally by over 100% year over Business Profiles on Google Maps to see if a local store is open and industry list has a product available for pickup.